an account. You can:
Access your saved cars on any device.
Receive Price Alert emails when price changes,
new offers become available or a vehicle is sold.
The Original Porsche Crest as a Quality Seal
This unmistakable and sought-after icon has an unusual history concerning the original and the “fake”. To remove all ambiguity, the experts at Porsche Classic delved deep into the history of the crest, which was first suggested as a quality seal for the 356 at a meeting between Ferry Porsche and US importer Max Hoffman back in 1952. In the same year, advertising manager Herrmann Lapper and designer Xaver Reimspieß produced a preliminary design that is still used to this day with just a few minor differences in detail. Reimspieß, who is also said to have designed the Volkswagen logo in 1936, sketched a magnificent crest that symbolised the roots of the company as well as the dynamism and quality of its products. At the centre of the golden plate, the horse of the official Stuttgart coat of arms is depicted along with the name of the city. The composition is surrounded by the red and black state colours and the stylised antlers from the crest of Württemberg-Hohenzollern. The all-encompassing Porsche logo acts as a protective “roof” over all the design elements.
The antlers and the red/black stripes are taken from the state crest of Wurttemberg, where Stuttgart is located. As for the colors:
- The black was originally embossed rather than painted
- The red was maroon/claret due to a short supply of ink and colored papers in post-war Germany
- The yellow has an orange hue to reflect the Wurttemberg-Hohenzollern state colors
Apart from smoothing out some edges, not much has changed in 60 years. The original crests can still be ordered through Porsche centers and are hand-made in Germany.